Hi, THERE.

what does one put on an about page? hello, awkward.
ANYHOOoo, here’s a blurb since you’re here to perhaps get to know me a bit better.

first + foremost, i’m a lover of lowercase, so if that bugs you don’t say i didn’t warn you. and coffee, i love coffee. like a lot, but i digress.

professionally, i’m a brand builder; a maker of things that matter. creating products + bringing ideas to life is what i love most. if you wanna know my (business) bio, you can connect with me on linkedin for that. or perhaps follow me on the ‘gram. but since you’re here, we may as well get a bit more personal.

backstory: i’m a small-town girl, proudly born ‘n raised in southeastern colorado. after getting my undergrad in computer science at CU-boulder (go buffs!), i moved to sunny southern california where i worked for the next 7 years in high-tech marketing. when i was 27, i left my first six-figure job to start a boutique marketing + branding agency servicing technology clients while also getting my MBA in entrepreneurship from UC-irvine (yay anteaters).

while marketing consulting paid the bills, my goal was to pursue what i felt was my calling. perhaps you’ve heard of the passion-product of mine that i created way back in 2008: fitbook®, the flagship product behind fitlosophy. my “baby” was birthed in response to my years-long battle with eating disorders that went on to sell millions of copies to achieve the mission of inspiring people to live life fit. over the next decade, that one-product-business scaled into a complete wellness brand with over 50 products created by yours truly, many of which still grace the shelves of retailers nationwide including target, walgreens + cvs. in 2018, the company was strategically acquired by a large consumer products company. (whoa.) not my original intention, but blessed nonetheless!

more than all that, what mattered to me most was (and still is) one thing: the people; seeing lives change because of products + close-knit community we created. many people ask how i did it - and well, that’s why i’m here: to share my mishaps to maybe save you money (and meltdowns!) + tell you what i did well to inspire those who want to do the same.

so, what am i doing now? or next? well, i’ve been galavanting around the globe, taking some intentional time off to just live life. you can find me most days at a coffee shop, whether it’s in california, colorado, or somewhere in italy. i’m currently writing a book proposal. i’m quite happiest on horseback. i collect books like a boss. i love brainstorming + building brands, hence dabbling in my latest type-a endeavor. i workout. did i mention i love coffee? and wine + Jesus.

enough about me, already: please say hi on instagram + linkedin so i can get to know YOU! also, if you want the equivalent of entrepreneurial therapy (for free), subscribe to my list so we can stay connected! interested in working with me? here’s how.